Yes. We reconcile Shopify, Amazon, and other marketplace payouts back to gross sales, separate out fees and refunds, and record revenue accurately across every channel you sell on.
E-Commerce
Bookkeeping and Accounting for Ecommerce Businesses
Ecommerce moves fast, and the numbers behind it are harder to trust than most founders expect. Sales land across several platforms, payouts arrive on their own schedule, and the money that hits your bank rarely matches what you actually sold. We give ecommerce brands accurate, real time books that tie every payout back to the orders, fees, and refunds behind it, so you always know your true margin and your true cash position.
The financial reality of running an ecommerce brand
Most ecommerce owners do not have a sales problem. They have a visibility problem. Revenue looks healthy on the platform dashboard, but once you account for cost of goods sold, shipping, platform fees, ad spend, returns, and inventory sitting in a warehouse, the real margin is a very different number. When the books are behind or built on gross deposits instead of reconciled sales, you end up guessing on the decisions that matter most: what to reorder, what to spend on ads, and whether you can actually afford to grow. We close that gap.
What makes ecommerce accounting different
Multi channel revenue reconciliation
Selling on Shopify, Amazon, and a couple of marketplaces means your revenue arrives as net payouts, not clean sales figures. Each deposit already has fees, refunds, and reserves baked in. We reconcile every channel back to gross sales, separate the fees, and record revenue the way it actually happened, so your top line is real and your margin is defensible.
Cost of goods sold and inventory accuracy
COGS is where ecommerce books usually break. If products are expensed when you buy them instead of when you sell them, your monthly profit swings wildly and none of it is usable. We track COGS against units sold and keep inventory on the balance sheet where it belongs, so your gross margin is steady and honest month to month.
Platform fees, refunds, and chargebacks
Selling fees, fulfillment fees, payment processing, refunds, and chargebacks quietly eat margin, and most brands never see the full total. We categorize each of these clearly so you can see exactly what each channel costs you to run, not just what it brings in.
Cash flow timing and payout gaps
Marketplaces hold reserves and pay on a delay while your suppliers and ad platforms want money now. That timing gap is what puts profitable brands under cash pressure. We keep your cash position current and, when you need to plan ahead, we model it forward so a big inventory buy never catches you short.
How we support ecommerce brands
Ecommerce bookkeeping
Monthly reconciliation, channel by channel revenue, COGS tracking, and clean financial statements you can actually use.
Explore BookkeepingBooks cleanup and catch up
Behind on the books or working from a messy file full of gross deposits? We rebuild and correct your records, then hand you an audit ready baseline.
Explore Books cleanupCash flow forecasting
Plan inventory buys, ad budgets, and hiring against a forward view of cash instead of a gut feel.
Explore ForecastingBudgeting and inventory planning
Set spending and inventory targets by product line, then track them against reality every month.
Explore BudgetingFractional CFO advisory
When you are raising capital or scaling past the point of managing it in your head, we bring senior financial leadership on a part time basis.
Explore Fractional CFO advisoryPlatforms and tools we work in
We work inside the tools ecommerce brands already run on, including Shopify, Amazon Seller Central, WooCommerce, BigCommerce, and Etsy, with payment data from Stripe and PayPal, and books maintained in QuickBooks Online or Xero. You do not need to switch platforms to work with us. If your setup needs a cleaner connection between your sales channels and your accounting, we handle that during onboarding.
Ecommerce results from our client work
Every number below is from a real engagement. Only names are changed.
E-Commerce Seller, Multi Channel Revenue Reconciliation340 SKU Ecommerce Brand, Inventory and COGS BudgetDTC Pet Brand, 5 Year Revenue Model for Private Label LaunchDTC Beauty Brand, LTV and CAC Fixed Before Series A
View all case studiesWhy E-Commerce businesses choose us
Secure and confidential
High level encryption and strict access controls protect your data.
One point of contact
A dedicated accountant who knows your business, not a support queue.
Flat monthly pricing
No setup fees and no long term contracts. Scale up or down anytime.
Book a free consultation
Book Free ConsultationGet a clear read on your ecommerce numbers before you spend a dollar.
In a 30 minute call we review your setup and give you a flat fee quote, with no obligation.
FAQ
Ecommerce Accounting Questions
How we handle multi channel sales, COGS, and inventory for online brands.
We track COGS against units actually sold and keep inventory on your balance sheet, so your gross margin stays steady and reliable month to month.
Yes. We start with a books cleanup to rebuild and correct your records, then move you onto monthly bookkeeping with a clean, audit ready baseline.
No. We work in QuickBooks Online and Xero and connect to your existing sales channels, and handle any migration during onboarding.
Yes. Through forecasting and budgeting we model your cash forward and set spending targets by product line.
A flat monthly fee based on transaction volume and number of channels, with no setup fees and no long term contracts. Exact quote after a free consultation.