A Savannah boutique hotel generating $3.6M had no financial model. Our 3-year forecast with monthly seasonality revealed corporate events were priced 22% below market. $180K annual gain.
01The Situation
The owner had built the property into a sought-after wedding venue and boutique hotel over eight years. Revenue grew steadily. But she had no model for how the business would perform over three years, no understanding of seasonal cash flow patterns, and a growing suspicion that her corporate event pricing, set three years earlier, was below market.
When she tried to plan for a kitchen renovation, she realized she had no basis for knowing whether the business could fund it from operations.
02What We Did
We started with three years of historical revenue data broken down by category and month. The seasonality pattern was stark: June–October generated 68% of annual revenue. The kitchen renovation needed to happen in the low season, which the model confirmed as the only viable timing.
Corporate pricing analysis used three comparable Savannah venues as benchmarks. The hotel's corporate day-rate was $3,200, 22% below the $4,100 market average. A phased repricing to market rate generated $180K in additional annual revenue by year 3 with no additional overhead. Not a single booking was lost.
03Client Impact
The owner had been leaving $180K per year on the table simply because she had never compared her corporate pricing to the market. The model quantified it precisely enough to act on. Corporate prices went up the following quarter. Not a single booking was lost.
Breakdown
| Revenue Category | Current Annual | Year 3 Base | Margin | Growth Driver |
|---|---|---|---|---|
| Wedding Events | $1,440,000 | $1,680,000 | 48% | Capacity + pricing |
| Hotel Rooms | $1,080,000 | $1,320,000 | 62% | Occupancy optimization |
| Corporate Events | $720,000 | $1,140,000 | 38% | Repricing + volume |
| F&B, In-house | $360,000 | $480,000 | 31% | Menu expansion |
| TOTAL | $3,600,000 | $4,620,000 | 42% blended | All categories growing |
What changed
3-Year Revenue Model with Monthly Seasonality
All four revenue categories modeled monthly. Seasonal cash flow now visible and plannable.
Corporate Events Repriced, $180K Annual Gain
22% below market identified. Phased repricing to $4,100 generates $180K additional by year 3.
Kitchen Renovation Timing Confirmed
Low-season renovation viable from operations without external financing. Scheduled February 2026.
EBITDA Target: 28%
Current 19% EBITDA improves to 28% by year 3 through repricing and occupancy optimization.
The owner had been leaving $180K per year on the table simply because she had never compared her corporate pricing to the market. The model quantified it precisely enough to act on. Corporate prices went up the following quarter. Not a single booking was lost.
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